NOTES:

Delilah Eryavec

2/23/17

Color Theory

·       Color Theory:

[Primary, Secondary, and Tertiary]

-Visual Color Spectrum: ROYGBIV (Red, Orange, Yellow, Green, Blue, Indigo, Violet)

  {^Color spectrum in a rainbow}

·       Primary Colors:

Two Standard Primary Colors:

Pigment generated + Light generated

 ^One model for each

  -Subtractive Color: Pigment generated

  -Primary Color: Light generated

·       Secondary and Tertiary:

-Secondary: Mixing primary colors creates other colors ex: blue + yellow = green, blue + red = violet

-Tertiary: A secondary color wheel can expand to tertiary and beyond

(Dark color recedes, light color advances) < Not ideal

·       Color Mixing:

-RGB: Red, Green, Blue; light generated model

-RGY: Red, Green, Yellow; pigment-generated model

-CMYK: Cyan, Magenta, Yellow, Black; print process model

·       Color Modes:

-Monochrome: Tints, shades and tones of a single hue

-Grey Scale: Black and white only

-Web Safe RGB: Hexadecimal compatible

·       Color Modification:

-Tints: Add white to a pure hue

-Shades: Add black to a pure hue

-Tones: Add grey to a pure hue

·       Color Harmony:

-Complementary            -Split Complementary        -Analogous        -Triad       -Tetradic    -Quadrilateral

·       Color Palettes:

Can invoke a time, feeling, or different influences

·       Color Properties:

-Cool Colors (blue/green)    -Warm (red/orange/yellow) 

·       Color Intensity:

Color intensity changes in relation to its surrounding color. All has to do with contrast.

·       Color Associations:

Types of color associations are universal to all people

-Cultural and Psychological Color Association: Color associations are generated from culture and contemporary sources and may not be universally recognizable.