Helvetica "The Movie" Assignment

1. Where does Helvetica originate from? What country?
   - Switzerland

2. What does the name Helvetica mean in English?

   - It's the Latin name for 'The Switz Typeface'

3. What year was Helvetica created, who created it?

   - 1957, by Eduard Hoffmann and Max Miedinger.

4. What is the design style that Helvetica brought to popularity worldwide?

   - Switz design

5. Name 3 qualities of Helvetica.

   - 1) Neutral.  2) Can be used in many different ways.  3) Machined.  

4) Rational.

6. Which screen font did Matthew Carter design?

   - Verdana

7. What is the cloned version of Helvetica called?

   - Arial

8. Is David Carson a trained designer? How does it affect his approach?

   - He isn't a trained designer, he was and still is just experimenting;

he didn't know technical terms and ways and that allowed him a bit of

free reign

9. Name 5 brands that use Helvetica.

   - 1) Panasonic.  2) American Apparel.  3) Coca-Cola in their advertising.

4) Target.  5) Texaco.

Activity:

(second activity)

-David Carson:

-Stefan Segmeister:

-Neville Brody:

-Paula Scher:

Thinking More Deeply; Question #9:

9) What changes, if any, has this film made in how you think about print and graphic 

design?

   - It showed the real behind-the-scenes part into the professional 
graphic/type design world and how much work you have to put in, 
and how creatively they have to be and think to make a design or 
typeface.