Vessel Pictures Identity Package
Helvetica "The Movie" Assignment 1. Where does Helvetica originate from? What country? - Switzerland 2. What does the name Helvetica mean in English? - It's the Latin name for 'The Switz Typeface' 3. What year was Helvetica created, who created it? - 1957, by Eduard Hoffmann and Max Miedinger. 4. What is the design style that Helvetica brought to popularity worldwide? - Switz design 5. Name 3 qualities of Helvetica. - 1) Neutral. 2) Can be used in many different ways. 3) Machined. 4) Rational. 6. Which screen font did Matthew Carter design? - Verdana 7. What is the cloned version of Helvetica called? - Arial 8. Is David Carson a trained designer? How does it affect his approach? - He isn't a trained designer, he was and still is just experimenting; he didn't know technical terms and ways and that allowed him a bit ...
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