NOTES:

Delilah Eryavec

2/15/17

Principles + Elements

What is graphic design?

-Design elements are the basic units of visual image

-A message you want to communicate can be made with visual communication. I.e., graphic design.

-Graphic design is apart of every day life. (posters, billboards, gum wrappers)

-Uses image and typography.

Design Elements:

-Space: (Sense of depth, Positive + Neg. Space)

-Line: (Basic element; you can vary line style, very strong design element)

-Color: (To invoke a certain style; look at color pallet. Color invokes

           emotion)

-Shape: (Certain shapes can invoke emotion; nostalgia. Shapes should

           interact)

-Texture: (Texture is difficult to achieve, adds life, adds depth and visual

             interest)

-Value: (Shading, takes 2D to 3D, range of gradation, creates sense of

           value)

-Balance: (A visual weight; not perfectly symmetrical, balance can be

              defined in different ways)

Design Principles:

-Unity: (A sense of order, consistency, also can show a lack of unity,

           everything working together to stabilize the final vision)

-Variety: (Experiments while still having unity)

-Repetition: (Colors, shapes, and angles being repeated to still make a sense

                  of unity)

-Harmony: (Similar to unity, can be broken up, but still have everything

                 work together)

-Proximity: (Important, you can disrupt unity by changing proximity,

                 proximity, use white space)

-Proportion: (Important, changes perception, can create space and

                  dimension)

-Emphasis: (The focal point, what your eye is drawn to)

-Functionality: (Overall; designs must be functional, goal is communication,

                      substance is greater than style)